I design strong visual content, whether it's email templates, display ads or social media posts, to effectively advertise marketing campaigns and increase brand awareness.
AAM 2020 ACCESS & SAVINGS REPORT
In 2020, the Association for Accessible Medicines (AAM) released its 2020 Access and Savings Report documenting the savings of the U.S. health care system through generic prescription medicines. To make sure the report would be largely shared and accessible, I created a number of digital promo items, including email newsltter, web assets, social media toolkit and social media posts. As a result, the press release earned over 10,300 organic impressions on social media, while the email newsletter earned 174 clicks on the report when it was sent out. To view social media content, check out the hashtag #GRxBiosimsSavingsReport.
AAM FEDERAL ADVOCACY CAMPAIGN: SECURE OUR MEDS
In February 2021, AAM launched its campaign #SecureOurMeds with reports outlining policy solutions for Congress to secure patient access to affordable medicines. To make sure this message would be largely shared and reach lawmakers, I created a number of digital promo items, including email newsletter, banner ads, web assets, social media toolkit and rideshare ads.
AAM SAVINGS BY STATE INTERACTIVE MAP
Together with the 2020 Access and Savings Report, AAM launched its Savings by State Interactive Map to show how much each state saved through generic prescription medicines in 2019. The promo items, such as email newsletter, blog article, social media posts and web assets, are to make sure AAM's target audience is aware of such interesting feature and through which, is able to learn more about the savings from generic drugs.
GRX+BIOSIMS VIRTUAL CONFERENCE 2020
IGBA GLOBAL BIOSIMILARS WEEK SOCIAL TOOKIT
The social media toolkit works as a 'how to' guide that contains suggested copy and images to streamline #GlobalBiosimilarsWeek social media campaign. Social images and messages from the social toolkit are globally used and shared on multiple social media channels, including Twitter, Facebook and LinkedIn. From Nov 16–20, 2020: 1,300 uses of social toolkits; 84 different countries viewed the website; nearly 2,000 social posts from 200 different organizations.
WiHP + LINKEDIN: ROCK YOUR PROFILE
